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Choice of possible product names

The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.

Proposed Name

Abbr.

Pros

Cons

Apache OpenOffice Apache OpenOffice.org

AOOo

We already have the trademark on "OpenOffice.org"
Continuity with the legacy name of 11 years
Makes it easy to remember URL for website

Too long - 8 syllables
The ".org" naming scheme was popular circa 2000, but now is dated

Apache OpenOffice

AOO

A shorter name that respects the project's roots  

Could conflict with the general brand "OpenOffice" which is registered in a few countries, legal needs to be involved

Apache Open Office

AOO

 

 

Apache Office

AO

  

No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation

Other aspects of branding

  • URL/Domain name
  • Logo (see "http://ooo-site.apache.org/images/ooo-logo.png")
  • Splash Screen (see menu "Help - About")
  • Copyright text (see menu "Help - About")
  • Wiki Markup
    Credits text (see menu Help - About" and \[Ctrl\]\+\[S\]\+\[D\]\+\[T\])
  • Application/component names
  • Affiliate/supporter banners
  • Social media