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Pre-Event Checklist

  • CloudStack Gear - do you and other organizers/participants have a CloudStack t-shirt, polo shirt, sweatshirt, jacket, or other item that will make it obvious that you're representing Apache CloudStack at the event? If you don't have any of this, please send a note to marketing@cloudstack.apache.org well in advance of the event. It may take some time to find and ship a shirt and other items.
  • Publicity - we should start promoting an event as soon as is reasonable. It's not always necessary to know all of the details before starting the media machine. For instance, if offered a talk at an event taking place in six months, it's not necessary to promote the time of the talk or room number until much closer to the event - but we should strive to start promoting the event immediately.
  • Put the event on Lanyrd under the Apache CloudStack topic, or be sure to tag the event with the topic if it's already present on Lanyrd. (Be sure to search first!)
  • Add the event to next issue of the Weekly News in the Events section. This only needs to be done once, afterwards it will be carried forward until the event has happened.
  • Ask on marketing@cloudstack.apache.org that the event be promoted via social media (Twitter, Facebook, LinkedIn).
  • Send an announcement to users@cloudstack.apache.org about the event. If the event is far enough in the future, reminders are acceptable. (No more than one per month until the month of the event, no more than one per week after.)
  • If you have a blog, write about your event. If you don't have one, why not?
  • Booth - If it's an event with an exhibit hall, etc., you may want to look into having a booth or demo setup. Often times CloudStack will have a presence at events thanks to sponsorship by companies that are using it, sometimes not. Ask on marketing@cloudstack.apache.org if you're interested in helping to organize a booth.
  • Booth Staff - Make a call for volunteers for any events with a booth. Ideally an event will have at least three people who can switch off booth duty, spot for breaks, handle a rush of attendees, and so on.
  • Talking Points/Ready for Questions - have you looked at the talking points for the project and latest release? Can you field reasonable questions about CloudStack to the audience you're going to represent CloudStack to? (e.g. "What are some of the new features in the next release of CloudStack?" or "Does CloudStack support secondary storage mounted on NFS?" are reasonable questions you should probably know the answers to.)

Speaking at an Event

Running a Booth

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