Page History

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.3.2.1.3.4 Browse Forums
Links to forums, boards, or other websites are gathered here.

Wiki Markup.3.2.1.3.5 Special Offers
Discounts and special promotions are presented here to reward the customer for purchases she has made and to encourage additional purchases. He can click on the link \ [View All Promotions\] to see even more offers than what are presented here.

.3.2.1.4 Ordering Process

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.3.2.1.4.3 Find Product
Opportunities to select and order product abound on this screen. The customer can follow whichever path attracts his interest or matches his needs. Those sections of the screen are each discussed below, not necessarily in order of appearance.

Wiki Markup.3.2.1.4.3.1 Featured Products
The center of the screen is a list of all or most of the products under the heading of Featured Products. These can include a photo, description, price, promotional information, discounts, links to the catalog page, link from Virtual products to their variations, place to specify quantity being ordered and the most important link: \ [Add To Cart\]. If more than one page of products is needed, scrolling links are given.

This section of the page is replaced by other functions when in use, such as search engines, category lists, etc. The customer can always return to this portion of the screen by clicking on the Main link on the upper Menu bar.

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.3.2.1.4.3.5 Search in Categoryunmigrated-wiki-markup

.3.2.1.4.3.5.1 How it works
When the \ [Search In Category\] link is selected, a simple but powerful search tool opens in the center screen. By making a few choices and entering a keyword or two, the customer can look for products that exist in the Featured Products category. That tool is shown below.unmigrated-wiki-markup

After a successful find, the customer is presented with the second screen shown below, titled productFound. Here she has a couple of choices. If the returns are too extensive, she could refine the search. If she sees what she wants, a quick click on \ [Add To Cart\] will select the product in whatever quantity she enters.

.3.2.1.4.3.5.2 searchInCategory

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.3.2.1.5.1.1.2 Then select a previous order
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.3.2.1.5.1.1.3 She selects the item(s) wanted
By checking on the item she wants to re-order, then clicking on \ [Add Checked to Cart\], the item (in the same quantity as before) is added to her shopping cart. The screen will not clear out the earlier order, however, until she selects another process for finding her items. This gives her time to consider possibly re-ordering another item from the same list.

.3.2.1.5.1.2 Power shoppers use Quick Add

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.3.2.1.7 Some comments on the process

Wiki MarkupThe process is or should be as intuitive as possible so the customer is not frustrated or confused. Note the many links provided for shopping, searching for products, finding promotions, and so forth. You might want to add a link to a Customer Service bot where on-line help could answer their immediate questions. The final screen even shows a large \ [Continue Shopping\] link, but the \ [logout\] link is rather inconspicuous.

Wiki MarkupAlso not discussed yet are the links to \ [Requests\] and \ [Quotes\]. Mechanisms are in place to let the customer go from the ecommerce screen to check on a Request or to view a Quote using links on the top menu bar.

.3.2.1.8 Final discussion of the Ecommerce Path

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