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  1. Go to where our potential new contributors are
    1. Outreachy
    2. Hackbright Academy
    3. Google Summer of Code
    4. Women in Big Data
    5. Others ??
  2. Use Events and Meetups to attract new contributors
    1. Apachecon
    2. Apache Big Data
    3. FOSDEM
    4. Project Meetups
    5. Grace Hopper ?
    6. Project Meetups?
  3. Promote and talk about Apache and its culture through Social Media, Blogging,
    1. ASF Weekly News
    2. ASF Twitter
    3. ASF & Project Blogs
    4. Articles for external magazines eg Open Source Way, Others?
    5. Other people blogging / talking about the ASF or any of its projects
    6. Wikipedia ? - people use it a lot - what does the ASF or projects entries look like?
  4. Marketing material (leaflets, stickers, swag..)

      ...

        1. ASF information leaflets
        2. ASF & Project Stickers
        3. Small branded marketing gifts / giveaways (pen, keyring etc)

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      Ensure that people that join Apache communities enjoy what they do and feel safe and appreciated

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