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• it stands for Concise Application Message Exchange Language (i.e. the Java DSL for routing)
• a Camel can carry 4 times the load of other beasts of burden
• a Camel can travel for great distances without water; similarly a Camel does not require bucket loads of XML as you can use a pure Java DSL
• some members of the team used to love Camel cigarettes!
• its short, simple and easy to remember namecan carry 4 times the load of other beasts of burden
• very fast, even when the going gets tough!
• a camel Camel will never spit on those it loves!
• a camel Camel is not an evolutionary dead end
• a camel Camel looks really funny when its running, like most of the team
• a camel Camel is a horse designed by committee
• a Camel in Action is really funny

We generated some really cheesy tag lines like:

• You can go a long way with Camel!
• Don't get the hump get Camel!
• No where to evolve to ? Get Camel!
• One hump or two?
• Don't get lost in a desert of XML config files, get Camel!
• Its not a mirage, its a Camel!