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The purpose of an Enterprise ServiceMix is an Emterprise Service Bus (ESB) , also known as a that is based on the Java Business Integration (JBI) bus, is to provide a mechanism for different applications to exchange messages in a protocol neutral manner and provide services for processing those messages such as message transformation and dynamic routing. ServiceMix is an implemenation of JSR 208, the JBI specification. standard JSR 208. The JBI-based design specifies a standards-based pluggable architecture with a JVM-based runtime component called the Normalized Message Router (NMR). The Basic example demonstrates how external ¹ applications communicate via the ServiceMix ESB. The , and the role that the NMR can play in that communication. Similar techniques could be used to plug any external ¹ application or service into ServiceMix (e.g. SAP, Peoplesoft, spreadsheets, POJOs, Webservices and EJBs) and allow it to communicate with other external applications or components within using ServiceMix itself.

A common hypothetical business scenario, which extends the Basic Example, is that of a large department store distributor. This distributor sells products from many multiple wholesalers to many retail outlets (i.e., department stores(suppliers) to various retailers (customers). The distributor presents a common interface for product ordering to each of its department store customers. However, each wholesaler presents the distributor must work with a different ordering interface to the distributor for the product the wholesaler suppliesfor each wholesale suppliers for the products they are buying.

Using an ESB, the distributor has developed a number of components to receive department store orders and then dynamically route and transform these orders to the appropriate wholesaler. The order processing flow is described as follows:

1. Using the distributor's web interface, a department store buyer customer submits an order for multiple products. An HTTP request is sent to the " OrderReceiver, an HTTP binding component (BC). ^{2 3}
2. The OrderReceiver sends the message to an "OrderRouter" Service Engine service engine (SE) ^{3 4} component. This SE is responsible for parsing the order and deciding, based on the message content, which OrderTransformer should receive which part of the message (i.e., an order for a product).
3. The OrderRouter publishes the order to a JMS topic. It decides which topic to publish to based on message contentorders to the appropriate message topics based on the message content. Specifically, the OrderRouter publishes the messages based on which wholesaler sells the item.
4. The OrderTransformer is a Service Engine service engine component, which modifies the message and puts it in a format which is readable by the wholesaler interface that will fullfill fulfill the order.
5. Each OrderTransformer sends the modified message to the OrderProcessor.
6. The OrderProcessor is a Binding Component binding component that has two functions. First it :
   a. It places an order to the appropriate wholesaler through the wholesaler's Webservice or proprietary interface.
   b. It also publishes a message about the order on a topic, which .
7. The message on the topic is subsequently picked up by the BusinessMonitor component via the jmsTrace component. The OrderProcessor also places an order to the appropriate wholesaler through the wholesaler's Webservice or propriety interface
8. The BusinessMonitor component monitors the orders for quality assurance and business analytics, such as data mining.

The following diagram illustrates this:

In comparison, the Basic example, looks like the following diagram. This is a simplified diagram of the basic example. For a complete diagram, please see: Basic Example.

Please note: The Basic example uses inbound messages via the resource adapter, and most legacy applications won't support inbound messaging via the resource adapter.

1. External means the application is outside of the ESB.
2. Resource Adapter: a resource adapter provides connectivity between a specific external application and the ESB. In the Basic example the jencks container provides a JMS resource adapaterExternal means the application is outside of the enterprise service bus.
3. Binding Component (BC): a BC provides connectivity to applications that are external to the ESB.
4. Service Engine (SE): a service engine provides business logic and transformation services to other components within the enterprise service bus.Resource Adapter: a resource adapter provides connectivity between a specific external application and the ESB.