THIS IS A TEST INSTANCE. ALL YOUR CHANGES WILL BE LOST!!!!
Branding Collateral
Desktop Application
Consistent look and feel across the desktop product.
- Install Banner
- Shell Icons
- Application Icons
- File Type Association Icons
- Splash Screen
- Start Screen
- About Screen
Websites
Some services by infra may not be styled or customized. But logos and references to the past such as incubation should be updated.
Name | URL |
|---|---|
End User Website | |
Project Home Page | |
Application Wiki (Developers & End User) | |
Confluence Wiki (For Project Planning) | https://cwiki.apache.org/confluence/display/OOOUSERS/Wiki+Home |
Forum | |
Bugzilla Bug Tracker | |
Templates & Extensions (hosted by SourceForge) | https://templates.openoffice.org / https://extensions.openoffice.org/ |
Social Networks
These services are hosted externally, but do use branding in profile pictures, etc. Some services use two images, one smaller one for an avatar, and another larger one for the profile page. Check the service documentation for specific size and aspect ratio requirements.
Name | URL |
|---|---|
Facebook (two pictures) | |
Google+ (two pictures) |
Branding Consistency
All branding collateral must correct refer to "Apache OpenOffice" and no longer as an incubation project. It is important we update discrepancies and keep this consistent.
All branding using a logo to represent the project must be the official logo which can be downloaded from the attachments on this page.
Choice of possible product names
The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.
Proposed Name | Abbr. | Pros | Cons |
|---|---|---|---|
Apache OpenOffice.org | AOOo | We already have the trademark on "OpenOffice.org" | Too long - 8 syllables |
Apache OpenOffice | AOO | A shorter name that respects the project's roots | Could conflict with the general brand "OpenOffice" which is registered in a few countries, legal needs to be involved |
Apache Open Office | AOO | Of the options mentioned, this has the largest number of hits |
|
Apache Office | AO |
| No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation |
Apache Office Suite | AO | An accurate description of the product |
|
Other aspects of branding
- URL/Domain name
- Logo (see "http://ooo-site.apache.org/images/ooo-logo.png")
- Splash Screen (see menu "Help - About")
- Copyright text (see menu "Help - About")
Wiki Markup Credits text (see menu Help - About" and \[Ctrl\]\+\[S\]\+\[D\]\+\[T\])- Application/component names
- Affiliate/supporter banners
- Social media
Number of hits from famous websites for found name matches
...
Name
...
Hits
...
Google hits
...
2011-11-05
...
OpenOffice.org
...
4,770,000
...
OpenOffice
...
41,900,000
...
Open Office
...
16,100,000
...
...
...
Apache OpenOffice.org
...
171,000
...
Apache OpenOffice
...
58,600
...
Apache Open Office
...
183,000
...
Apache Office
...
29,100
...
...
...
Wikipedia hits
...
2011-11-01
...
OpenOffice.org
...
53943
...
Openoffice.org
...
417
...
openoffice.org
...
62
...
...
...
Open Office
...
1430
...
Open office
...
2640
...
open office
...
12
...
...
...
OpenOffice
...
683
...
Openoffice
...
2546
...
openoffice
...