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ServiceMix is an Emterprise Service Bus (ESB) that is based on the Java Business Integration (JBI) standard JSR 208. The JBI-based design specifies a standards-based pluggable architecture with a JVM-based runtime component called the Normalized Message Router (NMR). The Basic example demonstrates how applications communicate via the ServiceMix ESB, and the role that the NMR can play in that communication. Similar techniques could be used to plug any external ¹ application or service into ServiceMix (e.g. SAP, Peoplesoft, spreadsheets, POJOs, Webservices and EJBs) and allow it to communicate with other external applications or components using ServiceMix itself.

A common hypothetical business scenario, which extends the Basic Example, is that of a department store distributor. This distributor sells products from multiple wholesalers (suppliers) to various retailers (customers). The distributor presents a common interface for product ordering to each of its department store customers. However, the distributor must work with a different ordering interface for each wholesale suppliers for the products they are buying.

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