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Whether you're posting from a personal account about Apache CloudStack or posting from one of the official accounts, there are a few things you want to keep in mind.

• Anything said in public is fair game for press.
  • Never post anything via social media you wouldn't want to see reported on news sites.

• Make sure what you're saying/sharing is appropriate for all audiences, and reflects well on Apache CloudStack.
  • Be polite when talking about CloudStack and responding to questions.
  • Informal voice is OK, unprofessional is not.
  • Absolutely no use of NSFW language, images, or scenarios when using official Apache CloudStack accounts – and avoid associating Apache CloudStack with anything that is likely to be considered offensive.

• Share relevant, positive information.
  • Feel free to share stories about CloudStack, whether they come from the CloudStack community, tech press, or folks outside of the press and community.
  • Avoid sharing negative stories about "competing" projects.
  • Keep posts/reposts relevant. Everybody loves LOLCats, but it's probably best not to share them from the official CloudStack social media accounts.
  • Please share event information so long as it's CloudStack-related. e.g. Promoting an event where there are talks about CloudStack is spot-on. Promoting an event only because a vendor that has an interest in CloudStack is participating would be outside the scope of CloudStack social media accounts.

• Be sure information is public
  • Companies sometimes discuss plans/ideas informally at events. It's often a good idea to ask before sharing information on social media if it might be considered non-public. (For example, information presented during a talk should be fair game. Information shared over dinner may not be for public dissemination.)

• CloudStack does not have "sponsors", events and activities have sponsors.
  • Avoid language like $foo_company is sponsoring the Apache CloudStack project.
  • Companies can sponsor events and activities. For example, $foo_company is hosting a CloudStack meetup in Atlanta this weekend.

• Don't use Apache CloudStack social media accounts to promote unrelated commercial activities.

• When in doubt, ask
  • If you're unclear on whether a post or item is OK, ask on the cloudstack-marketing mailing list. The other contributors on the list will always be happy to discuss and guide other contributors on what is and isn't appropriate for our social media activities.