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Creative Brief

How might we update or enhance our product visual identifier/logo to best reflect our brand?

Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

  • global
  • open
  • transparent
  • accessible
  • clean
  • strong
  • leader
  • approachable
  • innovative
  • modern
  • sharp
  • usable
  • lightweight

Visual Elements

The following visual elements are associate with the Apache Open Office products:

  • globe, orb, circle
  • document, page, square, rectangle
  • transparent materials
  • letter O & O
  • apache feather
  • gulls, page curls
  • document, book, booklet

Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.

Kevin Grignon - Concepts

  • docs
  • transparent

Lucas Filho - Concepts

Notes

  • consider a logo content, as seen in Flex
  • Apache OpenOffice is a continuation of OpenOffice.org, consider retaining aspects of previous OpenOffice logo for continuity
  • consider including Apache in logo

Test

Sample document attachment: sample_document.odt

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