2023-04-05 Meeting

Agenda/Notes:

Our community home(s). Where do we gather? When? What’s the purpose of our channels?

Recap recap in links above. Here is the meeting recording: Apache Cassandra Publicity & Marketing Working Group - Zoom

Lots of discussion on where is our “home?” Which channels do we put energy in.. and for what?

Goal: meet people where they are and connect with them the way they consume things.
Where are people congregating, how are they communicating - is a blog the right thing to invest in or is there another place that should be the first way we funnel them?
Dev talking to Dev is likely Cassandra Slack, Dev talking to user, could be PC?
We don’t want channel overload and we want to have purpose for each channel.
Discord for Cassandra users - it’s Planet Cassandra. Link between PC Discord and website - working on a bot that will let you ask for content published on PC. Can we do this on Slack for equal functionality across domains? Community fragmentation could be a concern
We are thinking about fragmentation but we see critical mass on Discord. But we want to make sure everything doesn’t go to one channel

Planet Cassandra:

Planet Cassandra is about 20 percent built and it will be so much more. We want community involvement to help us build it together
ACTIONS:

Constantia action for next meet: outline of different channels and use cases for each so everyone has a sense for what we’re thinking and we can get input

Working on an onboarding component for Discord to provide a guided experience (Constantia) - let’s discuss in APAC marketing meeting; Hugh will guide us thru it.
Talking about adding a monthly virtual town hall for devs and users but primarily users - bring people around the table (coming soon!)
Messaging guidelines - do we need something that guides how orgs talk about Cassandra as we try to drive adoption and present in a positive light? Is that something that would be a remit of this group?

ACTION: John to put together something for next meeting - a few simple thoughts
Potential confusion on Website - Cassandra.org - AWS Keyspaces for Cassandra? From a user perspective that could be confusing. There’s been appetite for try https://share.getliner.com/u4siXt8Fuythings that are SQL compliant. We haven’t figured out the clearly demarcated rules on what is SQL compatible.
Should say SQL as a service cloud offerings - should look at verbiage
We need a definition of what should be here - Josh/PMC can put together definition and Constantia can help with website updates

Germany loves meetups, John has organizers in London
Should we look at this totally fresh? Should there be new meetup groups in key markets? New branding? Low engagement on London meetup group. Slight uptick w/Summit planned.
Constantia can provide Meetup-in-a-box kit (see above). Content matters most though. What is the right content and frequency that will attract people (regular cadence)?
Co-organizers - ok if vendors and end-users as co-organizers is great. Then it’s not all one person’s responsibility and it brings in fresh content/perspectives
ACTION: Melissa to connect John + Hugh to discuss meetups in more detail, examine whether we start fresh or try to revitalize existing
Adjacent meetup topics that Cassandra is complimentary with - our big bet is on dataset sizes will grow faster than other tech can handle. ML/AI work with massive amounts of data. What are we good at? Who can benefit from this? (External communities / meetups we can partner with? Can we be guest speakers?)
This group - come up with lists of topics/abstracts and speakers and match with where we can host these speakers - Speaker Bureau. Constantia to share ideas on a framework with marketing ML.
Networking is not to be undersold with meetups.

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