AOO 4.x - Logo Explorations

Creative Brief

How might we update or enhance our product visual identifier/logo to best reflect our brand?

Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

• global
• open
• transparent
• accessible
• clean
• strong
• approachable
• innovative
• modern

Visual Elements

The following visual elements are associate with the Apache Open Office products:

• globe, circle
• document, page, rectangle
• transparent materials
• letter O & O
• apache feather
• gulls, page curls
• document, book, booklet

Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.