Creative Brief

How might we update or enhance our product visual identifier/logo to best reflect our brand?

Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

• global
• open
• transparent
• accessible
• clean
• strong
• leader
• approachable
• innovative
• modern
• sharp
• usable
• lightweight

Visual Elements

The following visual elements are associate with the Apache Open Office products:

• globe, orb, circle
• document, page, square, rectangle
• transparent materials
• letter O & O
• apache feather
• gulls, page curls
• document, book, booklet

Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.

Kevin Grignon - Concepts

• docs
• transparent

Lucas Filho - Concepts

Notes

• consider a logo content, as seen in Flex
• Apache OpenOffice is a continuation of OpenOffice.org, consider retaining aspects of previous OpenOffice logo for continuity
• consider including Apache in logo

Test

Sample document attachment: sample_document.odt