Choice of possible product names
The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.
Proposed Name |
Abbr. |
Pros |
Cons |
---|---|---|---|
Apache OpenOffice.org |
AOOo |
We already have the trademark on "OpenOffice.org" |
Too long - 8 syllables |
Apache OpenOffice |
AOO |
A shorter name that respects the project's roots |
Apache Branding confirms this is legally supported and without obstacle worldwide. |
Apache Open Office |
AOO |
Of the options mentioned, this has the largest number of hits. |
|
Apache Office |
AO |
|
No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation. |
Apache Office Suite |
AOS |
An accurate description of the product |
|
Position on www.apache.org project list
Here are the projects that start with N, O and P. Any of the above names would be put into this list in sorted order once the project is a TLP:
- Nutch
- ODE
- OODT
- OFBiz
- OpenEJB
- OpenJPA
- OpenWebBeans
- PDFBox
- Perl
- Pig
Other aspects of branding
- URL/Domain name
- Logo (see "http://ooo-site.apache.org/images/ooo-logo.png")
- Splash Screen (see menu "Help - About")
- Copyright text (see menu "Help - About")
Credits text (see menu Help - About" and [Ctrl]+[S]+[D]+[T])
- Application/component names
- Affiliate/supporter banners
- Social media
Number of hits from famous websites for found name matches
Google Trends (2011-01-01 until today) shows search hits for "openoffice.org", "openoffice" and "open office" in a big chart but also splitup to region, cities and Languages.
Name |
Hits |
---|---|
Google hits |
2011-11-05 |
OpenOffice.org |
4,770,000 |
OpenOffice |
41,900,000 |
Open Office |
16,100,000 |
|
|
Apache OpenOffice.org |
171,000 |
Apache OpenOffice |
58,600 |
Apache Open Office |
183,000 |
Apache Office |
29,100 |
|
|
Wikipedia hits |
2011-11-01 |
OpenOffice.org |
53943 |
Openoffice.org |
417 |
openoffice.org |
62 |
|
|
Open Office |
1430 |
Open office |
2640 |
open office |
12 |
|
|
OpenOffice |
683 |
Openoffice |
2546 |
openoffice |
29 |