Here is a list Apache OpenOffice marketing activities. Some are in-progress. Others are just ideas. If you are interested in getting involved with any of these activities, express your interest on the marketing@openoffice.apache.org mailing list. If you have other ideas, please add them.
Activity |
Who is interested |
For more information |
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1.0: Organize local events or represent AOO at regional or international events. This might include staffing a booth and handing out brochures, or giving a presentation and/or demo. |
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Our events calendar is here: https://cwiki.apache.org/confluence/display/OOOUSERS/Events+Calendar |
2.0: Help design, conduct and analyze a survey of OpenOffice users, so we understand more fully who they are and what their needs and priorities are. |
Graham Lauder |
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3.0: Help with the brand refresh for Apache OpenOffice 4.0 (estimated release April 2013, but most brand work needs to be done in next month or so). |
Samer Mansour |
Higher priority because other marketing activities have dependencies on this. |
4.0: Help design custom landing pages for website to target more of the "long tail" of users who are unaware of OpenOffice, but where OpenOffice would be a great solution to their problems. This is a mix of market analysis, copy writing and SEO. |
Rob Weir |
Analysis is ongoing on wiki: https://cwiki.apache.org/confluence/display/OOOUSERS/Why+OpenOffice |
5.0: Refresh existing marketing collateral, brochures, overview presentations. |
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6.0: Update our current list of OpenOffice-related books: http://www.openoffice.org/support/books.html |
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7.0: Review/refresh our Press Kit webpage: http://www.openoffice.org/marketing/press_kit.html |
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8.0: Help promote our ecosystem by interviewing extension authors and profiling their work on a project blog post |
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9.0: Help extend our social networking reach by taking charge of a neglected property, like our Pinterest page |
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10.0: Create a video promo for Apache OpenOffice, highlighting the product and/or the community. |
Samer Mansour |
This is what users share socially (friends who never heard of AOO would be the primary audience). |