Apache OpenOffice, AOO, is the current product name as of version 3.4.1

Apache OpenOffice product and project name decision & next steps

The PPMC approved Apache OpenOffice as the product and project name on November 17, 2011.[1]

Next steps

  • All PPMC members review ASF branding and trademark policies and guidelines.[2]
  • Gain concensus from PPMC members to request the ASF register the name and trademark prior to graduation by sending request to trademarks@
  • Create a brief one sentence description of the function of the product. Gain concensus of the PPMC and publish.
  • Create logo and graphic for the new Apache OpenOffice brand. Gain concensus of the PPMC and publish.
  • Ensure all project or product homepages feature prominent trademark attribution for the Apache OpenOffice mark. At the top of each project or product homepage, and on the top banner of each page where the project name appears, include a "TM" symbol next to the first main occurrence of the "Apache OpenOffice" project name. 
  • Create an ASF DOAP 'description of a project'. [3]

[1] http://s.apache.org/O3P

[2] http://s.apache.org/LfC

[3] http://s.apache.org/yn

Choice of possible product names

The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.

Proposed Name

Abbr.

Pros

Cons

Apache OpenOffice.org

AOOo

We already have the trademark on "OpenOffice.org"
Continuity with the legacy name of 11 years
Makes it easy to remember URL for website

Too long - 8 syllables
The ".org" naming scheme was popular circa 2000, but now is dated

Apache OpenOffice

AOO

A short and convenient form respecting the form of the historic OpenOffice.org mark. Apache Branding confirms this is legally supported and without obstacle worldwide.

 

Apache Open Office

AOO

Of the options mentioned, this has the largest number of hits.
This choice would be first in the list of "Open" TLPs (see list below).

The concatenated form follows the historic trademark, adding a space will create confusion and discontinuity

Apache Office

AO

 

No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation.
Could be a version of Microsoft Office.

Apache Office Suite

AOS

An accurate description of the product

 
Position on www.apache.org project list

Here are the projects that start with N, O and P. Any of the above names would be put into this list in sorted order once the project is a TLP:

  • Nutch
  • ODE
  • OODT
  • OFBiz
  • OpenEJB
  • OpenJPA
  • OpenWebBeans
  • PDFBox
  • Perl
  • Pig

Other aspects of branding

  • URL/Domain name
  • Logo (see "http://ooo-site.apache.org/images/ooo-logo.png")
  • Splash Screen (see menu "Help - About")
  • Copyright text (see menu "Help - About")
  • Credits text (see menu Help - About" and [Ctrl][S][D]+[T])
  • Application/component names
  • Affiliate/supporter banners
  • Social media

Number of hits from famous websites for found name matches

Google Trends (2011-01-01 until today) shows search hits for "openoffice.org", "openoffice" and "open office" in a big chart but also splitup to region, cities and Languages.

Name

Hits

Google hits

2011-11-05

OpenOffice.org

4,770,000

OpenOffice

41,900,000

Open Office

16,100,000

 

 

Apache OpenOffice.org

171,000

Apache OpenOffice

58,600

Apache Open Office

183,000

Apache Office

29,100

 

 

Wikipedia hits

2011-11-01

OpenOffice.org

53943

Openoffice.org

417

openoffice.org

62

 

 

Open Office

1430

Open office

2640

open office

12

 

 

OpenOffice

683

Openoffice

2546

openoffice

29