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1. In Catalog Manager, go to the Edit product content tab.
2. Clear the Product Name entry (respectively descriptions) in the "Override Simple Fields". When localizing, these fields must be empty. They have precedence over the localized product contents.
3. Create a "Product Name content" (respectively descriptions) in your preferred localeslocale. Actually four entity values get created: ProductContent, Content, DataResource, ElectronicText.
4. Create any alternate locales as you need using the bottom part of the screen.

Now, in ecommerce, the product name (respectively descriptions) should be displayed in diffent locales depending on the browser settings.

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