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1. Adaptable security and access permissions, utilizing consent based access to information.

2. Tracking partners and product support.

3. Effectively stores customer information and aides in tracking marketing efforts successfully. It additionally stores prospects information and helps in accomplishing targets. 

4. It helps in recording and breaking down customer behavior trends or to comprehend which moves should be made to enhance a client relationship.

 Business Purpose

 Customer Relationship management (CRM) encourages organizations to know customer conduct and enhance their business operations to make a point to serve customers in an ideal way. CRM causes a business to recognize customer esteem and benefit from enhancing the customer relations. It is essential to comprehend your customers to be receptive to their requirements. In this manner, you can update your promoting and advertising endeavors successfully. You would thus be able to be guaranteed that you don't squander your shot on less gainful client gatherings.

Activity Diagrams

 CustomerCustomer, Account and Contact Management

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