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Product Information management is a tool to centralize information about products and serve consistent and up-to-date product information to multiple distribution channels.

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Keeping the product information updated is a real-life challenge for business owners and retailers. The product range is getting varied each day as per the customer’s choice. Each product is different from the others and has a varied range of features and interactive content which are tough to manage.

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  1. Helps in executing a consistent competitive pricing strategy across the product line.

  2. Helps in improving the margins.

  3. Helps in maintaining detailed product catalogs and create category using Category builder.

  4. Helps in classification and alignment of product hierarchies.

  5. Helps in maintaining huge product information in a simple and efficient manner.

  6. Secure enough to provide the Users users with sufficient privileges to edit information relevant to their responsibilities.

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A product catalog is used to group many product categories together and forms an intermediate step in the organization between of products, categories, and stores. The product catalog can be used to define a common look and feel for all categories in this catalog and specify the way different categories will behave. For example, it is very useful for stores which sell products from a different manufacturer or completely different product types that require differing presentations to the customer.

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A category is a group of usually similar products which are presented together for the customer's convenience. A category can have both products and other sub categories subcategories and can have its own descriptions and images.Categories provide navigation for the site and containers for the products. If a product is not in a category then it will not appear in the search. 

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