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Someone decides to sell a product. Buyer places initial order for product (Buyer Places Purchase Order).

Product Marketer creates product information including copy, images, and other supporting materials and makes product information available to the Customer (More Detailed StoryProduct Marketer Maintains Product Information).

End-User or Placing Customer finds desired product (More Detailed StoryCustomer Finds Product) and decides to purchase it (More Detailed StoryPlacing Customer Adds Product to Cart). Placing Customer places a sales order by sending an order for product to the Company by internet or through a Customer Service Rep by fax, paper mail, or a phone call (More Detailed Story (Placing Customer Places a Sales Order (Online Checkout)).

If order information looks good and payment or billing information is valid (authorized as needed), Company decides to accept order (More Detailed StoryCompany Approves Sales Order).

Buyer issues a purchase order to order new inventory from Supplier (More Detailed StoryBuyer Places Purchase Order). When shipment(s) based on a purchase order arrive Shipment Receiver unpacks the shipment (More Detailed StoryShipment Receiver Receives Shipment). Inventory Mover puts inventory away in desired locations in the warehouse, and records information about the shipment receipt and the location and other information about the inventory (More Detailed StoryInventory Mover Puts Away Inventory). When inventory is not sufficient in a pick location Inventory Mover does Stock Move from a bulk location (More Detailed StoryInventory Mover does Stock Move).

Fulfillment Manager adds items to a picklist. Picker picks all items for all orders on a picklist. Packer packs picklist items and records information about the packages in a shipment. Carrier picks up the packages and delivers them to the Ship-To Customer. (More Detailed StoryCompany Fulfills Sales Order)

Accountant Sends Invoice and Receives Payment. (More Detailed StoryAccountant Sends Invoice and Receives Payment)

If Ship-To Customer finds the product to be faulty or End-User Customer decides they do not want the product, they will contact Customer Service Representative and request return authorization. Once return authorization is approved by Customer Service Rep Ship-To Customer or End-User Customer will ship the product via Carrier to the warehouse. Shipment Receiver receives the return shipment and either puts it away or sends it to Repairer for refurbishment or disposes of damaged inventory, and in all cases records information about action taken for the return shipment. When Repairer receives inventory they will either repair and re-stock the inventory as a refurbished good or dispose of the inventory, and in either case record information about the action taken.