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Who Could Visit the WebsiteBackgroundWhat are they looking for? 

Chief Exec Officer (CEO)

Chief Finance Officer (CFO)

They are looking for a new platform and want to see if OFBiz could meet their requirements

They need information to be able to make a business level decision

They want to understand the risks / challenges / benefits

What marketing / business documentation is available?

What features does OFBiz have?

What are the licencing requirements?

Who else is using OFBiz? (More specifically what businesses like them)

What Service Providers are available? (Do they speak their language?, Are they close by? etc)

What are the benefits?

What are the risks?

What are the challenges?

 

Chief Information Officer (CIO)

Chief Technology Officer (CTO)

They want to evaluate any potential new platform

Want to find out if it could fit in with their existing company landscape

Is it a good match to his staff capabilities to support et

 

Same as CEO / CFO requirements

 What is the technology and architecture?

What frameworks are used?

What documentation is available?

What are the integration capabilities?

Can we implement it ourselves or do we need a Service Provider?

 
Adhoc User / Potential New User

They have heard about OFBiz and want to find out what OFBIz is

They dont know what OFBiz and have been referred via a search

They are researching OFBiz as a possible solution

They are looking for a Service Provider

(Might split these up into different stories / flows through the site...)

What is OFBiz?

Why should they be interested in it as a user?

How can it help them

What are the benefits (user perspective)?

What are the main features

What does it look like

How do they use it

Who is using it (References)

How can they download it

How can they install it

What user documentation exists?

What support exists if they are having problems or don't understand something?

Does the application have there online help?

 
Adhoc Developer / Potential New Developer

They have heard about OFBiz and want to know what it is and what it can do

They want to know how to use it

 

 

What is OFBiz?

What is technology and architecture?

Why should they be interested in it as a developer?

How can it help them?

What are the benefits (technical / developer perspective)?

What does it look like?

How do they use it?

How can they download it?

How can they install it?

What technical documentation is available?

What are the best practises for development?

What is the data model?

What APIs exist?

What support is available if they have any issues?

 
Existing User   
Existing Developer   

Potential Ideas for Site and Layout

Option A  (From Nick Rosser) Take a look at netsuite.com. Notice how they organize their main navbar:

     Products (for us, could be features / solutions or similar)
     Customers
     Solutions (note the "By Role", exactly to Adrian's point there is CEO  / CFO / CIO)
     Platform
     Services (for OFBiz, this could be "Resources")
     Partners (SI's?)
     Company (History, Intro Committers and other key contributors?)

Option B (From Taher Alkateeb)

Okay so based on your feedback and everyone's input, I have the following ideas in mind:

main features

=============

  • - First, we introduce bootstrap to make it a responsive website and re-align everything with the grid system
  • - We introduce a modern design, this includes at a minimum a unified header, footer and main menu (and possibly a secondary menu) unified across the entire site
  • - A more powerful and flashy slider on the main page to showcase the framework. I prefer the mega sliders that fill up almost the entire page
  • - Big buttons and icons
  • - Much less text, much more pictures and animation
  • - We need artwork, some of which can be purchased for marginal costs (photos, graphics, etc ...)

Now to give a lot of space for your "marketing" pitch in the main page, a lot of things need to either be deleted or moved to other locations, so the website structure is of crucial importance. For example, we can redesign the main menu to look something like this:

main menu structure

===================

- Main

- Getting Started

  - Download (which version to download and dependencies)

  - Install (how to step by step for installation)

  - My First Component (A hello world component with a single screen)

- Documentation

  - User Documentation

  - Technical Documentation

  - Wiki

  - API Reference

- Community

  - Getting Involved

  - Meetups and Events

  - Mailing Lists

  - Source Repository

  - Issue Tracker

- About

  - Features (put screenshots here)

  - FAQ

  - Members

  - License

  - Who uses OFBiz

 

Footer Features

===============

- social media links

- secondary links less often used

- possible replication of the main menu

 

That's what I have for now, I hope it's useful