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Session Description: As open source becomes more mainstream, the pool of potential open source e-commerce and ERP clients continues to grow. In this presentation Mike Bates, CEO of HotWax Media, discusses the act of including open source in the sales process with different target audiences; what works, what doesn't, the anatomy of a success story, and perhaps a catastrophic failure or two.

Target Audience: Direct (external) sales teams as well as those working in internal positions who have a goal of encouraging open source adoption within their organization.

Session Title: Pending

Session Code: TBD

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