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Lead is a new inquiry that comes directly to a company as a part of a campaign/trade show/direct mail, through personal referrals, etc. and could form the basis for future deals.

Following are the key fields :

Party Group Name: Specifies the name of the Account holder.

Party ID: Primary key to identify parties.

Fore Name: Specifies the first name of the lead.

Surname: Specifies the last name of the lead.

Contact Mech Type ID: Specifies the lead information type such as address, phone or email.

Lead Source: Primary source from where the lead came in contact with the company.

Contact List: A targeted group of specific people who are interested in your product.

Level-1:

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