Story of Online Retail Company

Someone decides to sell a product. Buyer places initial order for product (Buyer Places Purchase Order).

Product Marketer creates product information including copy, images, and other supporting materials and makes product information available to the Customer (Product Marketer Maintains Product Information).

End-User or Placing Customer finds desired product (Customer Finds Product) and decides to purchase it (Placing Customer Adds Product to Cart). Placing Customer places a sales order by sending an order for product to the Company by internet or through a Customer Service Rep by fax, paper mail, or a phone call (Placing Customer Places a Sales Order (Online Checkout)).

If order information looks good and payment or billing information is valid (authorized as needed), Company decides to accept order (Company Approves Sales Order).

Buyer issues a purchase order to order new inventory from Supplier (Buyer Places Purchase Order). When shipment(s) based on a purchase order arrive Shipment Receiver unpacks the shipment (Shipment Receiver Receives Shipment). Inventory Mover puts inventory away in desired locations in the warehouse, and records information about the shipment receipt and the location and other information about the inventory (Inventory Mover Puts Away Inventory). When inventory is not sufficient in a pick location Inventory Mover does Stock Move from a bulk location (Inventory Mover does Stock Move).

Fulfillment Manager adds items to a picklist. Picker picks all items for all orders on a picklist. Packer packs picklist items and records information about the packages in a shipment. Carrier picks up the packages and delivers them to the Ship-To Customer. (Company Fulfills Sales Order)

Accountant Sends Invoice and Receives Payment. (Accountant Sends Invoice and Receives Payment)

Customer Returns Product. Company Processes Return Received.