Choice of possible product names
The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.
Proposed Name |
Abbr. |
Pros |
Cons |
---|---|---|---|
Apache OpenOffice.org |
AOOo |
We already have the trademark on "OpenOffice.org" |
Too long - 8 syllables |
Apache OpenOffice |
AOO |
A shorter name that respects the project's roots |
Could conflict with the general brand "OpenOffice" which is registered in a few countries, legal needs to be involved |
Apache Open Office |
AOO |
|
|
Apache Office |
AO |
|
No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation |
Other aspects of branding
- URL/Domain name
- Logo (see "http://ooo-site.apache.org/images/ooo-logo.png")
- Splash Screen (see menu "Help - About")
- Copyright text (see menu "Help - About")
Credits text (see menu Help - About" and [Ctrl]+[S]+[D]+[T])
- Application/component names
- Affiliate/supporter banners
- Social media
Number of hits from famous websites for found name matches
Name |
Hits |
---|---|
Google hits |
2011-11-05 |
OpenOffice.org |
4,770,000 |
OpenOffice |
41,900,000 |
Open Office |
16,100,000 |
|
|
Apache OpenOffice.org |
171,000 |
Apache OpenOffice |
58,600 |
Apache Open Office |
183,000 |
Apache Office |
29,100 |
|
|
Wikipedia hits |
2011-11-01 |
OpenOffice.org |
53943 |
Openoffice.org |
417 |
openoffice.org |
62 |
|
|
Open Office |
1430 |
Open office |
2640 |
open office |
12 |
|
|
OpenOffice |
683 |
Openoffice |
2546 |
openoffice |
29 |