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Creative Brief

How might we update or enhance our product visual identifier/logo to best reflect our brand?

Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

  • global
  • open
  • transparent
  • accessible
  • clean
  • strong
  • leader
  • approachable
  • innovative
  • modern
  • sharp
  • usable
  • lightweight

Visual Elements

The following visual elements are associate with the Apache OpenOffice products:

  • globe, orb, circle
  • document, page, square, rectangle
  • transparent materials
  • letter O & O
  • apache feather
  • gulls, page curls
  • document, book, booklet

Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.

Kevin Grignon - Concepts

  • docs
  • transparent

Lucas Filho - Concepts

Graham Lauder -  Graphical Text for Logo text

This is another example of a text graphic created in inkscape used instead of some type of typeface.  It's a San Serif type font and can be modified as an svg.
PNG version:

Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)

This logo proposal changes makes use of a new font and logo scheme to present the word OpenOffice by updating the orb as a flat surface and placing a "donut" hole (which represents the open nature of AOO as an open source project) in the orb along with our trademark gulls effectively making it an "O" which anchors the words "Open" and "Office" but with the use of a single "O". The logo also makes use of a new typeface.

Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)

The second logo proposal for Apache OpenOffice 4 is more conservative, conventional, and simplistic than the previous logo proposal; which makes the new open office logo more recognizable among the community. The new logo proposal makes use of an updated OpenOffice orb which now rests on four squares that represents the four main applications associated with an office suite (Blue= Writer, Green= Calc, Orange= Impress, and Violet= Base). In addition the orb now is surrounded by a white belvel emboss ring that makes the logo look more like a pin and actually makes it stand out of the four background squares.

Notes

  • consider a logo content, as seen in Flex
  • Apache OpenOffice is a continuation of OpenOffice.org, consider retaining aspects of previous OpenOffice logo for continuity
  • consider including Apache in logo

Test

Sample document attachment: sample_document.odt

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