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Here is a list Apache OpenOffice marketing activities.  Some are in-progress.  Others are just ideas.  If you are interested in getting involved with any of these activities, express your interest on the marketing@openoffice.apache.org mailing list.  If you have other ideas, please add them.

Activity

Who is interested

For more information

1.0: Organize local events or represent AOO at regional or international events.  This might include staffing a booth and handing out brochures, or giving a presentation and/or demo.

 

Our events calendar is here:  https://cwiki.apache.org/confluence/display/OOOUSERS/Events+Calendar
If you know of an interesting local event, please add it and start a discussion on the mailing list about it.

2.0: Help design, conduct and analyze a survey of OpenOffice users, so we understand more fully who they are and what their needs and priorities are.

Graham Lauder
Kevin Grignon


3.0: Help with the brand refresh for Apache OpenOffice 4.0 (estimated release April 2013, but most brand work needs to be done in next month or so).

This might involve a public contest to design a new product logo.

 

 

4.0: Help design custom landing pages for website to target more of the "long tail" of users who are unaware of OpenOffice, but where OpenOffice would be a great solution to their problems.    This is a mix of market analysis, copy writing and SEO.

Rob Weir

Analysis is ongoing on wiki:  https://cwiki.apache.org/confluence/display/OOOUSERS/Why+OpenOffice

5.0: Refresh existing marketing collateral, brochures, overview presentations.

 

 

6.0: Update our current list of OpenOffice-related books:  http://www.openoffice.org/support/books.html
Contact publishers and/or authors to arrange an interview/profile of their book for our project blog

 

 

7.0: Review/refresh our Press Kit webpage:  http://www.openoffice.org/marketing/press_kit.html

 

 

8.0: Help promote our ecosystem by interviewing extension authors and profiling their work on a project blog post

 

 

9.0: Help extend our social networking reach by taking charge of a neglected property, like our Pinterest page

 

 

10.0: Create a video promo for Apache OpenOffice, highlighting the product and/or the community.

 

 
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