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Overview

Customer Relationship Management (CRM) is an approach to actively track and manage customer information and simplify repetitive tasks. The objective is to create and enhance business associations with customers.

 

Key elements of CRM framework are:

 

  1. Adaptable security and access permissions, utilizing consent based access to information.

  2. Tracking partners and product support.

  3. Effectively stores customer information and aides in tracking marketing efforts successfully. It additionally stores prospects information and helps in accomplishing targets. 

  4. It helps in recording and breaking down customer behavior trends or to comprehend which moves should be made to enhance a client relationship.


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